Sökning: "event Marketing Thesis"

Visar resultat 1 - 5 av 74 uppsatser innehållade orden event Marketing Thesis.

1. 1. Svenska fotbollssupportrars mediekonsumtion : Bourdieusk studie om sambandet mellan supporterpositioner och mediekonsumtionen av fotboll

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Wikegård; Dageryd Jacob; [2023]
   Nyckelord :;

   Sammanfattning : This bachelor's thesis aims to apply Pierre Bourdieu's theoretical framework of field, capital, and habitus to examine and understand how field-specific capital within the specific context of Swedish football supporters influences their media consumption. Bourdieu was concerned with how people's experiences and understanding of the world were shaped by, and concurrently shaped, the social structures prevalent in society. LÄS MER

3. 2. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

4. 3. Inbound Marketing och Value Co-Creation inom kultursektorn - En studie om hur kommunala kulturorganisationer i Göteborg använder sig av digitala marknadsföringsmetoder för att skapa värde med kunder

   Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Linnéa Rastborg; [2022-08-25]
   Nyckelord :kulturekonomi; digital marknadsföring; inbound marketing; value co-creation; art marketing; värdeskapande; kundupplevelser; kulturella värden; kulturorganisationer;

   Sammanfattning : This bachelor thesis aims to examine the effects that innovative digital marketing strategies have on Value Co-Creation in cultural organizations. Former research suggests that Value Co Creation has positive effects on customer experiences, as well as economic growth. LÄS MER

5. 4. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
   Nyckelord :COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

   Sammanfattning : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER

7. 5. The relationship between sports marketing & consumers purchase intention

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
   Nyckelord :;

   Sammanfattning : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. LÄS MER