Sökning: "fan relationship marketing"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden fan relationship marketing.

1. 1. The TikTok effect: How TikTok is shaping the way we consume music

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Greta Ranff; Loui Degener; [2023]
   Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER

3. 2. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Alexander Andlöw; Gustaf Carlgren; [2023]
   Nyckelord :Relationships; Relationship marketing; Engagement; Loyalty; Devoted fans; Occasional fans; Ice hockey organizations; Sweden;

   Sammanfattning : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. LÄS MER

4. 3. Exploring brand identity practice in video game start-ups : Industrial Marketing

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Andreas Harding; [2019]
   Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER

5. 4. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
   Nyckelord :Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

   Sammanfattning : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. LÄS MER

7. 5. Podcast Advertisers: Friends with Ulterior Motives? A Quantitative Study on the Effects of Para-Social Interaction on Podcast Advertising

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sara Lundmark; Tette Thorén; [2017]
   Nyckelord :podcasts; podcast advertising; PSI; word-of-mouth; advertising effectiveness;

   Sammanfattning : In today's cluttered advertising landscape, consumers are growing increasingly tired of marketing. Notwithstanding, the relatively new medium of podcasts has risen steadily in popularity and previous research shows that podcast is a medium where consumers are still accepting toward advertising. LÄS MER