Sökning: "female ideal"

Visar resultat 1 - 5 av 286 uppsatser innehållade orden female ideal.

1. 1. REVOLVERMAN ELLER BOLAGETS MAMMA? En kritisk diskursanalys av framställningen av kvinnliga och manliga entreprenörer i Dagens Industri

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lisa Johannesen; [2024-03-04]
   Nyckelord :Diskurser; medier; affärstidning; Sverige; entreprenörskap; könsstereotyper;

   Sammanfattning : Equality in the news media has been a topic of discussion in a variety of contexts and with different aspects throughout history. We continue to ask ourselves what the definition of equality is and when a country can be defined as an equal society. LÄS MER

3. 2. Misstänkta mörderskor i svensk press

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Jennifer Bergström; Joseph Karlendal; Sandra Vogel; [2024-02-28]
   Nyckelord :Journalism; Gender; Crime; Ethnographic Content Analysis; Case Study;

   Sammanfattning : There is an ideal picture of how women should be, and female offenders deviate from these conceptions linked to normative femininity (Lander, 2003). Women who commit murder are therefore considered unusual and often attract extensive media-coverage. LÄS MER

4. 3. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Emelie Lundgren; Alma Wikberg; [2024]
   Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

   Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

5. 4. Gendered organization, gendered incentives?: A qualitative study examining how women in private equity perceive incentive systems

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Bianca Wetter; Freja Tärning; [2024]
   Nyckelord :Women in private equity; Incentive structures; Male-dominated industries; Gendered organizations;

   Sammanfattning : This thesis examines the perceptions of incentives held by women in the male-dominated profession of private equity. It specifically explores gender differences related to incentives and investigates whether women perceive incentives to be structured in ways that disfavor the female gender. LÄS MER

7. 5. Ledarskap & Femininitet - En kvalitativ studie av tre kvinnor i chefspositioners syn på femininitet i relation till ledarstereotyper och det egna yrkesutövandet.

   Kandidat-uppsats, Lunds universitet/Sociologiska institutionen

   Författare :Elvira Lloyd; [2024]
   Nyckelord :Femininity; Leader stereotypes; Gender; Gender norms; Social Constructivism; Social Sciences;

   Sammanfattning : This study’s purpose was to examine how 3 female managers subjectively thought about and related to femininity in relation to their leadership role. The emphasis was put on how the respondent viewed perceptions about leadership as a socially constructed concept, upon gender norms and a traditionally masculine leadership stereotype, and if, and how, they themselves consider this to have affected the way they act and relate to femininity in their working environment. LÄS MER