Sökning: "focus-groups"
Visar resultat 16 - 20 av 1498 uppsatser innehållade ordet focus-groups.
16. The Devil Wears (New) Prada
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER
17. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER
18. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. LÄS MER
19. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food
Kandidat-uppsats,Sammanfattning : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. LÄS MER
20. Ett fat serverat med kakor, prediktioner och anpassad kommunikation : En kvalitativ intervjustudie med generation X om övervakningskapitalism och individanpassad marknadskommunikation
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Denna studie undersöker hur tre fokusgrupper från generation X uppfattar, tänker och talar om fenomenet övervakningskapitalism och individanpassad marknadskommunikation. Idag exponeras olika former av marknadskommunikation för individer genom att användare efterlämnar sina personliga preferenser online. LÄS MER