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Visar resultat 1 - 5 av 19 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Alvedon vs det generiska läkemedlet Pamol : En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut.

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Darja Faily; Nader Albanna; [2021]
    Nyckelord :Knowledge; Credibility; Purchase Decision; Price; Alvedon; Pamol; Generic Drugs; kännedom; trovärdighet; Pris; Konsumtion; Köpbeslut; Generiska läkemedel; Marknadsföring; Alvedon; Pamol;

    Sammanfattning : Sammanfattning Titel: Alvedon vs det generiska läkemedlet Pamol - En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut. Datum: 2021-05-25 Nivå: Kandidatuppsats  Författare: Darja Faily & Nader Albanna Handledare: Christine Tidåsen Examinator: Klaus Solberg Søilen Syfte: Syftet med denna studie är att undersöka konsumenters preferens och uppfattning av de generiska paracetamol-läkemedlen Alvedon och Pamol. LÄS MER

  3. 2. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dumitru Lopusneac; [2020]
    Nyckelord :co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Sammanfattning : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. LÄS MER

  4. 3. Från samarbete till eget varumärke - En experimentell studie om följares reaktioner på influencers reklam på Instagram

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alma Pedersen; Julia Svan; [2020]
    Nyckelord :Influencer marketing; Influencer; Instagram; Disclosures; Parasocial interaction;

    Sammanfattning : Research within the field of influencer marketing has previously had its focus on follower loyalty and collaborations with generic brands. Recently, there has been a development in the industry where influencers have started to launch their own brands to a greater extent. This study was conducted by a quantitative experiment (n=571). LÄS MER

  5. 4. Generic brands - is it as simple as it seems to be? : A quantitative study investigating the differences between Swedish and Lithuanian students' perceptions of generic brands

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Georg Košel; Tautvydas Lukošius; [2019]
    Nyckelord :generic brands; shopping behavior; packaging design; cultural differences; Swedes and Lithuanians; students; perceptions; retail;

    Sammanfattning : Problem: Even though many types of research were conducted on generic brands, literature about Swedish and Lithuanian students on this perspective is almost nonexistent. Research questions: Which essential factors that shape the intention to purchase or not to purchase generic store brands differ between Lithuanian and Swedish students? What are the differences in the shopping behavior and perceptions of Swedish and Lithuanian students as consumers of generic brands? Does the packaging design highlight any differences between Lithuanian and Swedish students as consumers of generic brands? Methodology: We conducted an anonymous quantitative study. LÄS MER

  7. 5. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Ville Orlander Arvola; Axel Eriksson; [2015]
    Nyckelord :Axis.; network based video surveillance; cost factors; seller perspective; framework; marketing; sales; total cost of ownership; TCO; Technology and Engineering;

    Sammanfattning : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. LÄS MER