Sökning: "identity in fashion"

Visar resultat 1 - 5 av 242 uppsatser innehållade orden identity in fashion.

  1. 1. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emma Möller; Malin Leithe; [2024]
    Nyckelord :;

    Sammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER

  3. 2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

  4. 3. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  5. 4. Balenciagas provokativa uttryck

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Vanessa Moreno; [2023]
    Nyckelord :Branding; Postmodernism; Postmodern fashion; Balenciaga; Avant-garde; Hyperreality; Semiotics; Cultural Sciences;

    Sammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER

  7. 5. Identitet till salu : Träskons resa från vardagsföremål till varumärkt produkt

    Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Lisa Wikander; [2023]
    Nyckelord :footwear; clogs; wooden shoes; pattens; visual semiotics; Jean Baudrillard; Miriam Salzer-Mörling; branding; identity; design; fashion.;

    Sammanfattning : The broad aim of this essay is to examine the different variations of the wooden clog throughout the ages, beginning in the 13th century and moving onward to the present. Geographically speaking,the paper focuses on wooden clogs from western Europe and Sweden especially. LÄS MER