Sökning: "ikea noterat"
Visar resultat 1 - 5 av 828 uppsatser innehållade orden ikea noterat.
1. Role of CSR and Brand Image : A qualitative study on IKEA
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. LÄS MER
2. Externkommunikation vid nedläggning av projekt : En fallstudie om IKEAs nedläggning av IKEA-katalogen
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Syftet med denna studie är att öka förståelsen kring hur företag kommunicerar med sina kunder vid nedläggning av projekt. Detta har undersökts med utgångspunkt i hur IKEA kommunicerade med sina kunder efter nedläggning av IKEA-katalogen. Det teoretiska ramverket utgör teorier kring projektnedläggning och kommunikation. LÄS MER
3. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. LÄS MER
4. Technology Acceptance in the Age of Mobile Applications
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. LÄS MER
5. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER