Sökning: "impact of culture in marketing study"
Visar resultat 1 - 5 av 82 uppsatser innehållade orden impact of culture in marketing study.
1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER
2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER
3. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER
4. Inget sitter i väggarna – Organisationskultur och ledarskap : Vägen till hållbart ledarskap inom vård och omsorg
Magister-uppsats, Högskolan i Borås/Akademin för vård, arbetsliv och välfärdSammanfattning : I Sverige finns ett gemensamt mål att bedriva en god och lika vård på lika villkor för alla. Vård- och omsorgssektorn står inför stora framtida utmaningar utifrån kompetensförsörjningen för att kunna bedriva en god vård. LÄS MER
5. Svenska fotbollssupportrars mediekonsumtion : Bourdieusk studie om sambandet mellan supporterpositioner och mediekonsumtionen av fotboll
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This bachelor's thesis aims to apply Pierre Bourdieu's theoretical framework of field, capital, and habitus to examine and understand how field-specific capital within the specific context of Swedish football supporters influences their media consumption. Bourdieu was concerned with how people's experiences and understanding of the world were shaped by, and concurrently shaped, the social structures prevalent in society. LÄS MER