Sökning: "influencer marketing agencies"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden influencer marketing agencies.

1. 1. "Det har blivit nästan trendigt att vara autentisk" : En intervjustudie om influencer marketing

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Lovisa Eriksson; Helena Wrete; [2023]
   Nyckelord :authenticity; influencer marketing; influencer marketing agencies; influencer; mediated interaction; social interaction; social media; autenticitet; influencer marketing; influencer marketing-byråer; influencer; medierad interaktion; social interaktion; sociala medier;

   Sammanfattning : Influencer marketing (IM) har blivit en allt vanligare marknadsföringsstrategi. Tidigare forskning belyser att fenomenet autenticitet är en växande trend på sociala medier, vilket således är av intresse att studera vidare. LÄS MER

3. 2. Closer Connection for Perfection

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Robin Naderi; Nicholas Sjögren; [2022]
   Nyckelord :Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER

4. 3. influencer campaign composition - an empirical study of influencer marketing campaign considerations

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Xinying Li; Felix Fagergren; [2022]
   Nyckelord :social media; influencer marketing; categorization; performance measurement; optimization;

   Sammanfattning : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. LÄS MER

5. 4. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
   Nyckelord :Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

   Sammanfattning : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. LÄS MER

7. 5. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Janin Brauer; Anna Schmidt; [2018]
   Nyckelord :influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

   Sammanfattning : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. LÄS MER