Sökning: "luxury segmentation"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden luxury segmentation.

  1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER

  3. 2. Applying Purchasing Category Management on a purchasing department to increase its performances : A case study with a luxury automotive manufacturer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Victor Erik Vincent Cardenas; [2021]
    Nyckelord :Supply-chain; Purchasing; Purchasing Category Management; Purchasing performance; Automotive Manufacturer;

    Sammanfattning : Nowadays, manufacturing companies compete as much with their products as with their supply-chain. Within the overarching stages of supply-chain, purchasing is a process that responds to the organizations needs of acquiring raw materials, components and semi-finished products in order to enable the execution of operations. LÄS MER

  4. 3. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Sara Mehrabi; Roxana Zahedi; [2016]
    Nyckelord :;

    Sammanfattning : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. LÄS MER

  5. 4. Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?

    Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Maria Erlandsson; Elin Forslund; [2015]
    Nyckelord :Fashion; Intermediary Luxury; Brand Identity; Brand Image; User Imagery; Self-image Congruence;

    Sammanfattning : Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. LÄS MER

  7. 5. Svenskt lyxmode : ett nytt modeunder?

    Kandidat-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Émilie Jönsson; Johanna Karlsson; [2015]
    Nyckelord :Entrepreneurship; luxury segmentation; fashion; internationalization; company establishment; Entreprenörskap; lyxsegmentering; mode; internationalisering; företagsetablering;

    Sammanfattning : Att gå från en nationell till en internationell etablering innebär en finansiell risk, men samtidigt stora möjligheter för en modeentreprenör. Frankrike anses som en av de viktigaste modemarknaderna i världen och så även för modeentreprenörer. LÄS MER