Sökning: "marketing segmentation"

Visar resultat 1 - 5 av 140 uppsatser innehållade orden marketing segmentation.

  1. 1. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    L3-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :NITIN GARG; SUMEET SOLANKI; [2023]
    Nyckelord :Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Sammanfattning : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. LÄS MER

  3. 2. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER

  4. 3. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Yidan (Nickia) Liang; [2023]
    Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

  5. 4. Handla ultra fast fashion, igen? : - En kvantitativ om konsumentbeteende inom ultra fast fashion

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Julia Deborg; Tanja Nestserava; [2023]
    Nyckelord :consumer behavior; ultra fast fashion; consumption; self-conscious emotions; market segmentation; konsumentbeteende; ultra fast fashion; konsumtion; självmedvetna känslor; marknadssegmentering;

    Sammanfattning : Ultra fast fashion är ett relativt nytt fenomen som definieras som företag som producerar kläder på kort tid och säljer dessa till lågt pris. Snabb förändrade trender i kombination med korta marknadsföringsvägar gör det möjligt för ultra fast fashion att växa. LÄS MER

  7. 5. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER