Sökning: "marketing strategy planning process"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden marketing strategy planning process.

  1. 1. Bakom kulisserna av influencer marketing : Att förstå yrkesverksamma inom medie- och kommunikationsbranschens syn och erfarenhet av influencer marketing

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Emmy Johansson; Filippa Flodmark; [2023]
    Nyckelord :Influencer marketing; Influencer agency; Advertising Agency; Marketing strategy; Authenticity;

    Sammanfattning : This study aims to investigate the phenomenon of influencer marketing within the context of the media and communication industry. The research focuses on understanding the perspectives and experiences of professionals working in this field. LÄS MER

  3. 2. Influencermarknadsföring som marknadsföringsstrategi : En kvalitativ studie om varumärkesbygge hos uppstartsbolag

    Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Amanda Möller; Oskar Tengblad; [2022]
    Nyckelord :influencer marketing; startups; brand building; influencermarknadsföring; uppstartbolag; varumärkesbyggand;

    Sammanfattning : As a result of the large number of users on social media, brands need to rethink, adapt and search for new marketing opportunities. One of the fast-growing strategies applied by brands as a result of the shift is influencer marketing. LÄS MER

  4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  5. 4. Nation Branding Communication : A Case Study of the Brand Singapore

    Master-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Ena Čalić; [2018]
    Nyckelord :nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Sammanfattning : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. LÄS MER

  7. 5. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alina SUSOYKINA; [2018]
    Nyckelord :customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Sammanfattning : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. LÄS MER