Sökning: "kundens livstidsvärde"
Hittade 5 uppsatser innehållade orden kundens livstidsvärde.
1. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. LÄS MER
2. Insights on Creating a Growth Machine Using Attribution Modelling
Master-uppsats, KTH/Optimeringslära och systemteoriSammanfattning : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). LÄS MER
3. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. LÄS MER
4. Predicting Customer Churn Using Recurrent Neural Networks
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : Churn prediction is used to identify customers that are becoming less loyal and is an important tool for companies that want to stay competitive in a rapidly growing market. In retail, a dynamic definition of churn is needed to identify churners correctly. Customer Lifetime Value (CLV) is the monetary value of a customer relationship. LÄS MER
5. Mätning av kundlönsamhet : sammanställning av en lönsamhetsmodell
Magister-uppsats, Ekonomiska institutionenSammanfattning : Förändringar i företags verksamhet och i omvärlden har lett till att det blir allt viktigare för företag att fokusera på och vårda sina kundrelationer. Det är därför av stor betydelse att företag satsar på ”rätt” kunder, det vill säga de kunder som är lönsamma för företaget. LÄS MER