Sökning: "national brand"

Visar resultat 26 - 30 av 181 uppsatser innehållade orden national brand.

  1. 26. Elfordonsbrand i parkeringsgarage under mark : En studie om räddningstjänstens kunskap och riktlinjer

    Uppsats för yrkesexamina på grundnivå, Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Författare :Matilda Berg; Mathias Fyhr; [2021]
    Nyckelord :Electric Vehicle; Fire Department; National Guidelines; Lithium-ion battery; Elfordon; Räddningstjänst; Nationella Riktlinjer; Litium-jonbatteri;

    Sammanfattning : Ökad miljömedvetenhet ökar anpassningen till ett klimatsmart samhälle där helt eller delvis elektriska bilar blivit populära. Med ökat antal elektriska bilar på vägarna tillkommer risker, som tidigare inte funnits, i form av litium-jonbatterier. LÄS MER

  3. 27. The Nationalist Beauty Ideal

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Fransson; Asta Nordlund; [2021]
    Nyckelord :Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. LÄS MER

  4. 28. Brandväggar : Litteraturstudie samt enkät- och intervjustudie om branschens erfarenheter och synpunkter

    Master-uppsats, Luleå tekniska universitet/Byggkonstruktion och brand

    Författare :Oskar Grönlund; Alexander Winroth; [2021]
    Nyckelord :Brandvägg; Brand; EN 1363-2; Mekanisk inverkan; M-klass;

    Sammanfattning : In accordance with BBR 29 regulation 5:244, firewalls must with sufficient reliability be ableto constrain a fire without the intervention of the fire rescue service. The wall must alsowithstand probable mechanical impact in the event of a fire. LÄS MER

  5. 29. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Amr Ammar; [2021]
    Nyckelord :Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Sammanfattning : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. LÄS MER

  7. 30. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Johanna Stenberg; Milana Ruljova; [2021]
    Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER