Sökning: "offline shopping"

Visar resultat 6 - 10 av 45 uppsatser innehållade orden offline shopping.

  1. 6. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alicia Larsson; Cajsa Schoultz; [2023]
    Nyckelord :Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Sammanfattning : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. LÄS MER

  3. 7. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER

  4. 8. The influence of macroenvironmental factors on online shopping and the use of BNPL

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Maria Hardin; Moira Twengström; [2022]
    Nyckelord :‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Sammanfattning : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. LÄS MER

  5. 9. Konsumenters kanalstrategier i detaljhandeln : En kvalitativ studie om kanalstrategier innan och under pandemin

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ilham Ali; Miski Samater; [2022]
    Nyckelord :Covid-19; Elaboration likelihood model; channel strategies; online channels; offline channels; Covid-19; Elaboration likelihood model; kanalstrategier; online kanaler; offline kanaler;

    Sammanfattning : Covid-19-pandemin och åtföljande restriktioner gjorde det svårt för konsumenter att integrera både online och offline kanaler. Syftet med studien är att få en förståelse över hur pandemin har förändrat konsumenters kanalstrategier i detaljhandeln, och vilka kanaler konsumenter börjat föredra att använda sig av vid shopping. LÄS MER

  7. 10. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Abdulrahman Choura; Saria Abou Jeb; [2021]
    Nyckelord :Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

    Sammanfattning : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. LÄS MER