Sökning: "offline shopping"

Visar resultat 16 - 20 av 45 uppsatser innehållade orden offline shopping.

1. 16. e-handelns effekt på den svenska modehandeln : En studie om hur kunder och klädföretag i Sverige påverkas av digitaliseringen av modebranschen

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Elsa Björklund; [2020]
   Nyckelord :fashion industry; consumption behaviour; marketing strategies; Digitalization; Word-of-Mouth; information society; participatory culture; Online-to-Offline marketing; social media; influencer marketing.; Cultural Sciences;

   Sammanfattning : The aim of this bachelor thesis is to provide the reader with knowledge of how the Swedish fashion industry, marketing strategies and consumption practices are affected by digitalization. This thesis is based on a netnographic method: a quantitative study. LÄS MER

3. 17. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jiayun Zeng; Xinwei Zhang; Xiao Cheng; [2020]
   Nyckelord :offline shopping; the Theory of Planned Behavior; consumer intention; attitude; subjective norm; perceived behavioral control;

   Sammanfattning : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. LÄS MER

4. 18. The Future of Shopping is On(Live) : En netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Sofia Karlefeldt; Fanny Risberg; [2020]
   Nyckelord :live video shopping; fashion; digitalization; consumption; prosumption; customer experience; mode; digitalisering; konsumtion; Cultural Sciences;

   Sammanfattning : The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-going developing fashion industry. LÄS MER

5. 19. Transitions: Sustainable Business District in Urban Fringe

   Master-uppsats, Lunds universitet/Institutionen för arkitektur och byggd miljö

   Författare :Hikmatyar Abdul Aziz; [2020]
   Nyckelord :Arts and Architecture;

   Sammanfattning : Recent urban development has serious consequences such as limited space and expanded urban sprawl which lead to complex problems on the edge. Also, there is large number of urbanization where people from rural areas try to find better opportunities by moving to big cities. LÄS MER

7. 20. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

   Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Isabella Kullnig; [2020]
   Nyckelord :;

   Sammanfattning : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. LÄS MER