Sökning: "offline shopping"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden offline shopping.


    Kandidat-uppsats, Uppsala universitet/Institutionen för biologisk grundutbildning

    Författare :Felicia Söderström; [2020]
    Nyckelord :;

    Sammanfattning : E-commerce is a continuously growing business that has expanded over the recent years and more people are buying online instead of offline. With online shopping, the demand for home deliveries is increasing along with it. Last mile deliveries, which is the last part of the supply chain from business to customer, operate mainly in urban areas. LÄS MER

  2. 2. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    Kandidat-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Mattias Lönnberg; Anna Milton; [2020]
    Nyckelord :Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Sammanfattning : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. LÄS MER

  3. 3. e-handelns effekt på den svenska modehandeln : En studie om hur kunder och klädföretag i Sverige påverkas av digitaliseringen av modebranschen

    Kandidat-uppsats, Lunds universitet/Avdelningen för digitala kulturer

    Författare :Elsa Björklund; [2020]
    Nyckelord :fashion industry; consumption behaviour; marketing strategies; Digitalization; Word-of-Mouth; information society; participatory culture; Online-to-Offline marketing; social media; influencer marketing.; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to provide the reader with knowledge of how the Swedish fashion industry, marketing strategies and consumption practices are affected by digitalization. This thesis is based on a netnographic method: a quantitative study. LÄS MER

  4. 4. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jiayun Zeng; Xinwei Zhang; Xiao Cheng; [2020]
    Nyckelord :offline shopping; the Theory of Planned Behavior; consumer intention; attitude; subjective norm; perceived behavioral control;

    Sammanfattning : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. LÄS MER

  5. 5. The Future of Shopping is On(Live) : En netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Sofia Karlefeldt; Fanny Risberg; [2020]
    Nyckelord :live video shopping; fashion; digitalization; consumption; prosumption; customer experience; mode; digitalisering; konsumtion; Cultural Sciences;

    Sammanfattning : The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-going developing fashion industry. LÄS MER