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Visar resultat 1 - 5 av 52 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Bilal Mehdi; Adnan Kalim; [2023]
    Nyckelord :social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Sammanfattning : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. LÄS MER

  3. 2. Consumers’ perceptions of reusable returnable packaging

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aline Fort; Michaela Hanusiakova; [2023]
    Nyckelord :reusable returnable packaging; circular economy; Theory of Planned Behaviour; demographic factors; Business and Economics;

    Sammanfattning : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. LÄS MER

  4. 3. Centralisation on Decentralised Online Social Networks

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Martin Ryberg Laude; Markus Brewitz; [2023]
    Nyckelord :Social media; centralised platforms; decentralised; platforms; Mastodon; onboarding flow; user tests; randomisation; centralisation; decentralisation;

    Sammanfattning : The rapid growth of centralised social media platforms such as Twitter and Facebook has raised concerns about privacy and the concentration of power held by the companies behind these services. In response, decentralised social media platforms have emerged as alternatives, forming federations of various instances without a single owner. LÄS MER

  5. 4. Användning av sociala medier och barns/ungdomars psykiska hälsa : En litteraturstudie

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för hälsovetenskaper

    Författare :Abdi Khader Hersi; [2022]
    Nyckelord :Mental health; social media; youth health; adolescent; Psykisk hälsa; mental hälsa; sociala medier; barn; ungdomar;

    Sammanfattning : Introduktion: Psykisk ohälsa ökar bland barn och unga i Sverige. Sedan mitten av 1980-talet har unga som har återkommande psykosomatiska symtom fördubblats, och ungefär hälften av 15-åringarna har besvär. Användning av datorer, surfplattor och smartphones har ökat bland 13- och 15-åringar under 2000-talet. LÄS MER

  7. 5. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Axel Sievers; [2021]
    Nyckelord :Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Sammanfattning : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. LÄS MER