Sökning: "school marketing"

Visar resultat 1 - 5 av 373 uppsatser innehållade orden school marketing.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. Influencer marketing inom hudvårdsbranschen : En kvantitativ studie om konsumenters attityd och köpintention

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Mikaela Isacson; Danayit Yibrah; [2024]
    Nyckelord :Social media; Influencer marketing; Attitude; Purchase intention; Interaction; Trust.; Sociala medier; Influencer marketing; Attityd; Köpintention; Interaktion; Förtroende.;

    Sammanfattning : Datum:   2024-01-04 Nivå:    Kandidatuppsats i företagsekonomi, 15 hp Akademi:   Akademin för Ekonomi, Samhälle och Teknik, Mälardalens  Universitet.  Författare:   Danayit Yibrah   &   Mikaela Isacson                     (00/12/10)                 (99/02/26) Titel:    Influencer marketing inom hudvårdsbranschen Handledare:   Pejvak Oghazi Nyckelord:   Sociala medier, Influencer marketing, Attityd, Köpintention,  Interaktion, Förtroende. LÄS MER

  4. 3. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Nyckelord :Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Sammanfattning : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). LÄS MER

  5. 4. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  7. 5. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER