Sökning: "school marketing"

Visar resultat 1 - 5 av 338 uppsatser innehållade orden school marketing.

  1. 1. Waste Not, Want Not - Suboptimal Food and the Grocery Shopping Practices of Sustainably-Minded Consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Svantesdotter; [2019-09-10]
    Nyckelord :suboptimal food; grocery shopping; shopping practices; practice theory; food waste;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Källström; [2019-07-03]
    Nyckelord :Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER