Sökning: "stakeholder involvement strategy"

Visar resultat 6 - 10 av 26 uppsatser innehållade orden stakeholder involvement strategy.

1. 6. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jiajun Wu; Wanying Huang; [2020]
   Nyckelord :Corporate social responsibility; Consumer-based brand equity; Consumer involvement; Signaling theory;

   Sammanfattning : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. LÄS MER

3. 7. Airport Growth through Stakeholder Theory   A Study on Heathrow 2.0 Sustainability Strategy Plan in Preparation for a Third Runway Expansion

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Defne Kahraman; [2020]
   Nyckelord :;

   Sammanfattning : Stakeholder involvement plays a critical role in ensuring the success of projects. Projects in whichthe interests of all stakeholders are taken care of have high chances of being successful. The samecannot be said with the proposed expansion of Heathrow Airport by the construction of a new thirdrunway. LÄS MER

4. 8. Corporate social responsibility communication : a case study of Oatly

   Master-uppsats, SLU/Dept. of Economics

   Författare :Alexandra Mendebaba; [2019]
   Nyckelord :code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

   Sammanfattning : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. LÄS MER

5. 9. Democratic global environmental governance: An oxymoron or a matter of ideals? : A study of the United Nation’s 2030 Agenda for Sustainable Development

   Kandidat-uppsats, Linköpings universitet/Institutionen för tema

   Författare :Ema Lindén Glad; Joakim Nersing; [2019]
   Nyckelord :The 2030 Agenda for Sustainable Development; United Nations; sustainable development; transnational democracy; global environmental governance; typological content analysis; cosmopolitan democracy; deliberative democracy; stakeholder democracy;

   Sammanfattning : Today, one of the most compelling issues facing students of environmental politics is global environmental governance’s democratic legitimacy. Critics of multilateral and transnational sustainable development negotiations and implementations perceive these as democratically deficient, due to non-state actors deciding over nation-state politics. LÄS MER

7. 10. Involving While Evolving: A case study of Alfa Laval’s internal CSR communication

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Jenny Power; [2019]
   Nyckelord :CSR; Corporate Social Responsibility; Sustainability; UN Sustainable Development Goals; SDGs; Employee Awareness; Employee Involvement; Internal Communication; CSR Communication; Internal CSR Communication; Alfa Laval; Social Sciences;

   Sammanfattning : There is an increasing need for companies to showcase and communicate their Corporate Social Responsibility (CSR) initiatives to stakeholders, yet the majority of former research on CSR communication provides little insight into how CSR is communicated to internal stakeholders. This thesis aims to understand from an employee and managerial perspective how a Swedish CSR frontrunner communicates its CSR efforts to internal stakeholders and how the company uses internal CSR communication to involve its employees in CSR initiatives. LÄS MER