Sökning: "thesis b2b"

Visar resultat 11 - 15 av 221 uppsatser innehållade orden thesis b2b.

1. 11. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :M. Hassan Dachan; Shengyun Sherif; [2023]
   Nyckelord :Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Sammanfattning : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. LÄS MER

3. 12. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

4. 13. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Klara Larsson; Freja Ling; [2023]
   Nyckelord :Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Sammanfattning : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. LÄS MER

5. 14. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Elin Adolfsson; Ida Kucera; [2023]
   Nyckelord :B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Sammanfattning : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. LÄS MER

7. 15. Effektiv och Hållbar Lagerstyrning En studie inom Livsmedelsindustrin i Sverige

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Ines Friberg; Madeleine Rydström; [2022-07-01]
   Nyckelord :Ecological sustainability; Efficiency; B2B; Food Industry; EOQ model; SEOQ2 model; inventory and Sweden.;

   Sammanfattning : Background and Problem: In light of global warming it has become more important than ever for companies to alter their approach and operational management in order to become more sustainable. One industry that has a great impact on the environment and us humans is the food industry. LÄS MER