Sökning: "thesis b2b"

Visar resultat 21 - 25 av 221 uppsatser innehållade orden thesis b2b.

1. 21. Are virtual meetings here to stay? : A qualitative study of how Covid-19 has influenced international firms' way of communicating in B2B meetings.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Caroline Söderberg; Sandra Andersson; [2022]
   Nyckelord :;

   Sammanfattning : The Covid-19 pandemic has changed the way international firms communicate with each other. Closed borders have led to people and firms not being able to travel to meet physically, which has created a lack in communication. LÄS MER

3. 22. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :André Yang Melsom; Davina Maria Plum; [2022]
   Nyckelord :Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

   Sammanfattning : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. LÄS MER

4. 23. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Anna Petterson; [2022]
   Nyckelord :Sustainability activities; Brand equity; Brand identity; Brand reputation;

   Sammanfattning : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. LÄS MER

5. 24. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
   Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

   Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER

7. 25. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Jonathan Segerström; Elina Tidström; [2022]
   Nyckelord :Business-to-business; Business marketing; Marketing communication; Digital media;

   Sammanfattning : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. LÄS MER