Sökning: "tourism destination image"
Visar resultat 1 - 5 av 114 uppsatser innehållade orden tourism destination image.
1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER
2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER
3. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER
4. Myten om Åre : En semiotisk multimodal textanalys av platsvarumärket Åre
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : I egenskap av att vara en av Sveriges största turistorter lockar Åre cirka en miljon besökare per år. För många handlar orten om skidåkning och turismen bidrar med många jobbmöjligheter till den jämtländska byn som ofta beskrivs som lilla Stockholm. LÄS MER
5. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). LÄS MER