Sökning: "tv-commercial"

Visar resultat 21 - 25 av 25 uppsatser innehållade ordet tv-commercial.

  1. 21. Känd från radio: En studie om medial förvirring

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Charlotte Törnqvist; David Sandström; [2009]
    Nyckelord :Misattribution; recollection; advertising; radio; TV;

    Sammanfattning : Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. LÄS MER

  3. 22. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Robin Sköld; Magnus Nilsson; [2009]
    Nyckelord :Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

    Sammanfattning : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. LÄS MER

  4. 23. Den utan socker : En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam

    Kandidat-uppsats, HLK, Medie- och kommunikationsforskning

    Författare :Cecilia Carmling; Hanna Carlholt; [2008]
    Nyckelord :Reklampåverkan; Fokusgrupp; Generation; Kommunikation; Tv-reklam;

    Sammanfattning : The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television. LÄS MER

  5. 24. Barn & TV-reklam : En studie om tv-reklamens påverkan på barn

    Kandidat-uppsats, Institutionen för samhällsvetenskap

    Författare :Björn Larsson; [2007]
    Nyckelord :barn; tv-reklam;

    Sammanfattning : The purpose of this study is to investigate if and how children acknowledge TV-commercials, and if that is the case, are their preferences in products a result of it? The study also investigates which TV-commercials that are broadcasted together with children’s programs and if and how the children acknowledge these. The studies are based on interviews and an exercise with pictures that was carried out with two groups containing four children each. LÄS MER

  7. 25. Strategies for establishing a new successful brand on the Swedish market

    Magister-uppsats, Ekonomiska institutionen

    Författare :Anna Maluszynska; Kristina Torstensson; [2004]
    Nyckelord :Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

    Sammanfattning : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. LÄS MER