Sökning: "value creation logic"

Visar resultat 16 - 20 av 118 uppsatser innehållade orden value creation logic.

  1. 16. Local food networks - value creation and the role of the producer

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Joakim Mattsson; [2023]
    Nyckelord :Actor-network theory; alternative food network; REKO; Schwartz value theory; service-dominant logic;

    Sammanfattning : The rise of interest in local food has given rise to many new forms of food supply chains, socalled Alternative food networks. One such network is the Facebook-based REKO, where consumers can purchase food products directly from the producers without intermediaries. This has also given rise to new forms of values regarding food. LÄS MER

  3. 17. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

    Master-uppsats, KTH/Ledning och organisering i byggande och förvaltning

    Författare :Marcus Lövgren Moazzami; Marina Brandt; [2023]
    Nyckelord :Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

    Sammanfattning : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. LÄS MER

  4. 18. Den externa marknadsförarens perspektiv på strategiskt varumärkesbyggande : En fallstudie om värdeskapande i en B2B kontext

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Friberg; Emma Kjellgren; [2023]
    Nyckelord :B2B; Marketers; Marketing agency; Branding; Value co-destruction; Value co-creation.; B2B; Marknadsförare; Marknadsföringsbyrå; Varumärkesbyggande; Värdesamförstörelse; Värdesamskapande;

    Sammanfattning : Bakgrund: Den ökade globaliseringen har ökat konkurrensen på B2B marknaden markant. Detta har bidragit till att det blir allt mer aktuellt att se till interaktionen som sker mellan olika företag och till det värde som uppstår i samspelet mellan olika aktörer för att kunna differentiera sitt värdeerbjudande från konkurrenterna. LÄS MER

  5. 19. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Fanny Johansson; [2023]
    Nyckelord :Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

    Sammanfattning : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. LÄS MER

  7. 20. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emily Angeles; Matthieu Thomas; [2023]
    Nyckelord :Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Sammanfattning : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. LÄS MER