Sökning: "variety-seeking behavior"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden variety-seeking behavior.

  1. 1. Vårt eget märke?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nils Englund; Tove Hjelte Ekelund; Elsa Sjöberg; [2022]
    Nyckelord :Lojalitet; EMV; variationssökning; konsumentbeteende; varumärke Loyalty; private label; variety-seeking; consumer behavior; brand; Business and Economics;

    Sammanfattning : Our own brand? - A qualitative study of loyalty to the grocery trade's private labels Research question: Is there any form of loyalty to private labels in the Swedish grocery trade, and what are the reasons for this? Purpose: To investigate the reasons behind consumers' loyalty to private labels in the Swedish grocery trade. As part of this, consumers' tendency for variety-seeking against private labels is also examined. LÄS MER

  3. 2. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
    Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

  4. 3. Is frozen the new fresh? : An observational study of low-involvement product choices.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Josefine Furbeck; Sofia Sjödin; [2017]
    Nyckelord :Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

    Sammanfattning : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. LÄS MER

  5. 4. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zaki Alzayat; Farrah Fawzy; [2016]
    Nyckelord :Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

    Sammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER

  7. 5. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oskar Hansson; Elin Åkesson; [2014]
    Nyckelord :Scent; Mixed method; High-involvement; Consumer Behavior;

    Sammanfattning : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). LÄS MER