Sökning: "what is brand identity"
Visar resultat 1 - 5 av 302 uppsatser innehållade orden what is brand identity.
1. Formula 1 Drive to Thrive - How to Handle Success
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER
2. Från diamant till kristall En undersökning av annonsens roll i Swarovskis omprofilering
Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : In recent years many brands have changed their looks and entire brand identities to keep up with the ever changing trends and demands. This paper will focus on the Austrian brand Swarovski mostly known for their crystal figurines and jewelry, who in 2021 underwent a total rebranding. LÄS MER
3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden
Kandidat-uppsats, Jönköping UniversitySammanfattning : Background: Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER
4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER
5. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER