Sökning: "Alexander Fahlstad"

Hittade 2 uppsatser innehållade orden Alexander Fahlstad.

  1. 1. Effekter på nyckeltal i samband med implementeringen av IFRS 16

    Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniyal Askarnia; Alexander Fahlstad; [2020-09-08]
    Nyckelord :IAS 17; IFRS 16; leasegivare; leasetagare; operationell leasing; finansiell leasing; right-of-use assets; soliditet; skuldsättningsgrad; EBITDA-marginal; ROE; ROA; IAS 17; IFRS 16; lessor; lessee; operational leasing; financial leasing; right-of-use assets; solidity; leverage; EBITDA margin; ROE; ROA;

    Sammanfattning : Background and problem discussion: The previous leasing standard IAS 17 met criticismsince lessees have been able to classify their leases as either operational or financial. Thisoption reduced the comparability for the users of the financial reports, which increased therisk of misinterpreting the financial information. LÄS MER

  2. 2. Branding strategy through storytelling in marketing : The other side of the story

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Nyckelord :Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Sammanfattning : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. LÄS MER