Sökning: "B2B-customers"

Visar resultat 1 - 5 av 18 uppsatser innehållade ordet B2B-customers.

1. 1. Konkurrensfördelar med en hållbarhetsstrategi : En fallstudie av vilka fördelar Brewmaster kan uppnå genom en ökad förståelse för B2B-kunders kravställningar

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Julia Jernek; Moa Selerud; [2022]
   Nyckelord :Sustainability; sustainability strategy; requirements; supplier; competitive advantages; sustainable development; supplier criteria; partnerships; stakeholders; business- to-business customers; Hållbarhet; hållbarhetsstrategi; kravställningar; leverantör; konkurrensfördelar; hållbar utveckling; leverantörskriterier; partnerskap; intressenter; business-to-business kunder;

   Sammanfattning : Bakgrund: Inom företagssektorn prioriteras sociala- och miljömässiga hållbarhetsaspekter i större utsträckning vid utvärdering av nya och befintliga leverantörer. Leverantörer är i behov av att uppfylla kriterier från B2B-kunder varvid en hållbarhetsstrategi kan vara fördelaktig att verka utefter. LÄS MER

3. 2. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Anna Petterson; [2022]
   Nyckelord :Sustainability activities; Brand equity; Brand identity; Brand reputation;

   Sammanfattning : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. LÄS MER

4. 3. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
   Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

   Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER

5. 4. Sustainability driven business-to-business positioning in the textile and apparel industry in Bangladesh : A case study in the context of Circular Economy

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Paranggam Dewan; Sheik Atiqul Alam; [2022]
   Nyckelord :Sustainability; Circular Economy; Business-to-Business Positioning; Business Model Innovation; Textile and Apparel Industry;

   Sammanfattning : Purpose: This research aimed to identify and synthesize circular economy-oriented business model innovation opportunities for the textile and apparel industry of Bangladesh to position the business to its B2B customers by achieving a sustained competitive advantage.  Design/methodology/approach: In this study, we conducted a multiple case study, analyzing 3 case companies using an abductive method under the interpretive research philosophy. LÄS MER

7. 5. A Good Name Is Better Than Riches - A Single Case Study of Essity

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Elma Hodzic; Linnéa Egertz; [2021-07-06]
   Nyckelord :Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

   Sammanfattning : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. LÄS MER