Sökning: "Brand Persona"

Visar resultat 6 - 10 av 14 uppsatser innehållade orden Brand Persona.

1. 6. Brand Personas with a Story - How they are created and categorized

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Céline Chauvet; Ida Vesterlund; [2018]
   Nyckelord :brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. LÄS MER

3. 7. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Ann-Christiin Kerner; [2018]
   Nyckelord :slow fashion; slow movement; buyer persona; marketing persona; consumer behavior; slow fashion consumer; slow fashion communication;

   Sammanfattning : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. LÄS MER

4. 8. Det personliga intrycket via bloggar

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Subhija Radmilovic; Rebecka Lordhem; [2016]
   Nyckelord :Personal branding; Blogs; Digital identity; Impression management; Persona; Digital content marketing; Interviews; Social Sciences;

   Sammanfattning : The personal impression trough blogs - a study about personal bran-ding and impression management through blogs Personal branding is a new phenomenon that is coming across different compli-cations. An individual is supposed to be a personal brand on the one hand and is expected to live up to it’s own uniqueness on the other. LÄS MER

5. 9. The Good, the Bad & the Ugly. The strategic usage of characters within storytelling

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lina Malmberg; Maria Ågren; [2015-07-08]
   Nyckelord :Storytelling; Characters; Strategy; Branding; Brand building;

   Sammanfattning : ABSTRACT Purpose: This study examines how ad/communication bureaus of storytelling view and work with characters in their storytelling, and what strategic considerations they take to this. The aim of this study is to highlight problems and contribute with insights, for how and why characters can be used when applying storytelling for the purpose of building a strong brand. LÄS MER

7. 10. Re-design av StretchFlex UF : Skapandet av en stärkande visuell profil åt StretchFlex UF

   Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Isabelle Björklund; Anny Wang; [2015]
   Nyckelord :Re-design; grafisk design; visuell profil; logotyp; visuell kommunikation; varumärke;

   Sammanfattning : This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. LÄS MER