Sökning: "Communication mix"

Visar resultat 21 - 25 av 209 uppsatser innehållade orden Communication mix.

1. 21. Improving organizational agility and resilience within Engineer-to-order strategy

   Master-uppsats, Jönköping University/JTH, Industriell organisation och produktion

   Författare :Murad Trkawi; [2022]
   Nyckelord :Agile; ETO; Organization; Resilient.;

   Sammanfattning : Companies must be flexible and adaptable to compete in today's market. Those with such skills can better meet changing customer needs. Customization can add value by meeting customers' specific needs. Engineer-to-order (ETO) is used as a strategy to meet customer needs. LÄS MER

3. 22. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Daniella Sagun; [2022]
   Nyckelord :China; standardization; localization; international marketing; luxury brand;

   Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

4. 23. Marknadsföringsstrategier i svenska alkoholföretag : En kvalitativ studie om alkoholföretags arbete med marknadsföringsstrategier

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Alice Lindgren; Wilma Hammar Hult; [2022]
   Nyckelord :marknadsföringsstrategier; content marketing; varumärkeskännedom marknadsmix; alkoholbranschen; destilleri; lagar och föreskrifter;

   Sammanfattning : Swedish alcohol companies that produce beverages with more than 15 percent alcohol by volume have limited opportunities to design their marketing in accordance with Swedish law. This makes marketing for Swedish alcohol companies more difficult, which means that an effective marketing plan adapted to each company is required. LÄS MER

5. 24. Integrerad marknadskommunikation: Vad är det? : En kvalitativ studie om hur företag använder integrerad marknadskommunikation

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Oscar Hjorth; Berfin Gulec; [2022]
   Nyckelord :Integrerad marknadskommunikation; strategisk positionering; promotionmix; marknadsmix; IMC social media; social media marketing;

   Sammanfattning : Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. LÄS MER

7. 25. Den formella ledaren : En kvalitativ studie av ledarskapsstilar på filmduken

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Annie Olsson; Amanda Stark; [2022]
   Nyckelord :leadership; movie; communication; leadership theories; qualitative analysis; semiotic analysis; ledarskap; film; kommunikation; ledarskapsteorier; kvalitativ analys; semiotisk analys;

   Sammanfattning : On screen we can find different types of leadership styles and film has a great potential to influence our view on leadership. In this essay we have analyzed how the filmmakers have portrayed different leaders and styles in movies. Northouse defines leadership as a process in which an individual influences a group to achieve a common goal. LÄS MER