Sökning: "Consumer Decision. Social Responsibility"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden Consumer Decision. Social Responsibility.

1. 1. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
   Nyckelord :Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

   Sammanfattning : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. LÄS MER

3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Nicole Chidiac; Iris Lundquist; [2023]
   Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

4. 3. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Malo Delcroix; Louis Meyer; [2023]
   Nyckelord :Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

   Sammanfattning : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. LÄS MER

5. 4. Att kommunicera funktion med design : En studie om Grön marknadsföring, utifrån ett Design- och Konsumentperspektiv inom dryckesbranschen

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Dilan Lotfi; Charlotta Stamblock; [2022]
   Nyckelord :Green marketing; Corporate image; Consumer behavior; Packaging design and Sustainability; Grön marknadsföring; Företagsimage; Konsumentbeteende; Förpackningsdesign och Hållbarhet;

   Sammanfattning : Under de senaste åren har intresset för hållbarhet ökat avsevärt, där miljömedvetna produkter efterfrågas allt mer i samhället. Då ett socialt ansvar har vuxit fram hos konsumenterna behöver även marknaden anpassa sig till denna efterfrågan. LÄS MER

7. 5. Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Sanna Moresjö; Yue Xin; [2020]
   Nyckelord :CSR; fast fashion; purchase decisions; millennials; emerging markets;

   Sammanfattning : Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. LÄS MER