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Visar resultat 1 - 5 av 11 uppsatser som matchar ovanstående sökkriterier.

  1. 1. TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emelie Lindberg; [2023-03-10]
    Nyckelord :Sociala medier; Tiktok; Generation Z; Gen Z; medieanvändning; uses gratifications theory; MAIN-model; new media;

    Sammanfattning : Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this constant connectivity is as normal as breathing. LÄS MER

  3. 2. Not so Cool Japan? Exploring the perceptions of contemporary Japan among Euro-American exchange students

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Luke Farrelly-Spain; [2023]
    Nyckelord :Orientalism; Perceptions; Nihonjinron; Japan; Popular culture; Cultural engagement; Coolness; Othering; Social Sciences;

    Sammanfattning : This thesis examines the perceptions of Japan among Euro-American international students and investigates how these perceptions influence their motivation to study in the country. By exploring the relationship between popular culture, orientalist depictions, and cultural engagement, this study aims understand the complex dynamics which shape these students' attraction to Japan and their understanding of its culture. LÄS MER

  4. 3. What is a “good” forest? : a case study from Nepal to understand local women’s values for people-centred restoration

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Tina Jahn; [2023]
    Nyckelord :people-centred restoration; forest restoration; community-based forest management; community forestry; social inclusion; gender inclusion; equity; livelihood benefits; participation;

    Sammanfattning : Restoration is seen as a key strategy to counteract global issues of the climate crisis, deforestation, and land degradation. However, restoration initiatives are being criticised for failing to consider social and political dimensions, leading to negative effects on ecosystems and people. LÄS MER

  5. 4. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    Magister-uppsats, Jönköping University

    Författare :Martin Rosén; [2022]
    Nyckelord :Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Sammanfattning : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. LÄS MER

  7. 5. Det moderna zappandet : En flermetodisk studie om kortformsmedievanor hos unga vuxna

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Olle Jonsson; Viktor Aronsson; [2022]
    Nyckelord :Uses gratifications; MAIN; TikTok; Instagram; Sociala medier; algoritmer; kortformsmedia; användarbeteende;

    Sammanfattning : Due to increased data caps, revolutions in mobile camera technology and a hyperconnected generation, video-centric social media services are rapidly becoming one of the most popular ways of consuming digital media. These services allow users to view, share and produce short-form media content at any time. LÄS MER