Sökning: "Digital Campaigns"

Visar resultat 1 - 5 av 81 uppsatser innehållade orden Digital Campaigns.

1. 1. “OM DU VILL UPPLEVA ÄKTA KÄRLEK & FÅ DITT HJÄRTA KROSSAT” - En tematisk innehållsanalys av den svenska BookTok-gemenskapen på det sociala mediet TikTok

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Louise Lindquist; Alva Lundmark; Tuva Rosén; [2023-03-10]
   Nyckelord :Sociala medier; TikTok; BookTok; Bokgemenskap; Läsaridentitet; Bokläsning; Performativity Theory; Social Worlds;

   Sammanfattning : Executive summary Today Swedish youth are increasingly spending more time on social media meanwhile the degree of book reading is decreasing. This development has led to negative consequences like inferior performance amongst Swedish students. LÄS MER

3. 2. Recognizing and Defending Against Phishing Attacks in Large Organizations

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Matay Mayrany; [2023]
   Nyckelord :Security; Email; Phishing; Social Engineering; Educational Training Programs; Säkerhet; e-post; nätfiske; social teknik; utbildningsprogram;

   Sammanfattning : As technology keeps integrating further into our personal and professional lives, digital security is a growing concern for our individual and public safety. Email phishing is the most common attack vector, often utilized by malicious actors to trick victims into taking irresponsible actions that benefit the attackers. LÄS MER

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

5. 4. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   Kandidat-uppsats,

   Författare :Annie Elwin Segolsson; [2023]
   Nyckelord :Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Sammanfattning : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. LÄS MER

7. 5. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
   Nyckelord :online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

   Sammanfattning : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. LÄS MER