Sökning: "Digital Consumer Experience"

Visar resultat 16 - 20 av 132 uppsatser innehållade orden Digital Consumer Experience.

1. 16. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Anikó Ács; Jelia Agiden; [2023]
   Nyckelord :Third-party Cookies; Consumer Perspective; User Intention; Perception;

   Sammanfattning : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. LÄS MER

3. 17. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Pontus Andersson; Johansson Oscar; [2023]
   Nyckelord :Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

   Sammanfattning : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. LÄS MER

4. 18. Kundupplevelse av personlig integritet vid datainsamling av personuppgifter i kommersiella syften

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Andrew Moro; Tania Duru; [2023]
   Nyckelord :Data collection; personal integrity; personal data; consumer trust; consumption behavior; personalisation; terms of use; Datainsamling; personlig integritet; personuppgifter; konsumentförtroende; konsumtionsbeteenden; personalisering; användarvillkor;

   Sammanfattning : Studien behandlar fenomenet av datainsamling i försäljningsfrämjande syfte och dess upplevda effekt på personlig integritet för konsumenter. Digital marknadsföringsteknik är en central del av dagens marknader och involverar diverse IT-lösningar för att optimera marknadsföringskampanjer och försäljningsprocesser men även i produktutveckling. LÄS MER

5. 19. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Haotian Zhang; Hongning Wang; [2023]
   Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

   Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER

7. 20. Short-Format Video Consumption: Evaluation of Key Quality and UX Aspects for Generation Z

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen Vi3

   Författare :Carl Lindholm; [2023]
   Nyckelord :short-format video; user experience; UX; video quality aspects; video pain points; korta videor; användarupplevelse; UX; videokvalitet; smärtpunkter;

   Sammanfattning : Short-format videos are becoming increasingly prominent in today's digital landscape. The widespread availability of smartphones with high-quality cameras, together with fast Internet connections, has not only made it easier for users to interact with the digestible short-format content, but also transformed the way we consume, experience, and interact with content. LÄS MER