Sökning: "Digital Consumer Experience"

Visar resultat 21 - 25 av 132 uppsatser innehållade orden Digital Consumer Experience.

  1. 21. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Kevin Nermark; [2023]
    Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

  3. 22. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
    Nyckelord :Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

    Sammanfattning : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. LÄS MER

  4. 23. Länge leve butiken! : En kvalitativ undersökning av generation Z:s konsumentbeteende och den fysiska butikens framtida roll

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Filippa Danell Karlberg; Frida Johdet; [2022]
    Nyckelord :;

    Sammanfattning : Due to the increased level of digitization in society the retail sector must adapt and follow the digital footprint to survive on the market. As a result of the digital development, e-commerce has become a major part of the retail industry. LÄS MER

  5. 24. Kommer den passa? : En triangulär studie om hur svenska konsumenters digitala konsumentupplevelse påverkas av storleksguider och miljöpåverkan

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Fredrik Lavesson; Dond Mahmoud; [2022]
    Nyckelord :Digitalization; E-commerce; Size Guides; Digital Consumer Experience; Environmental Impact; Sweden; Swedish Consumers; Fashion; Digitalisering; E-handel; Storleksguider; Digital Konsumentupplevelse; Miljöpåverkan; Sverige; Svenska Konsumenter; Mode;

    Sammanfattning : Med digitaliseringens framfart har detaljhandel inom mode-industrin till stor del gått från fysiska butiker till e-butiker eller flerkanalig försäljning. Detta har skapat ett problem där konsumenter som handlar kläder online stöter på en osäkerhet när det kommer till storlekar. LÄS MER

  7. 25. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Lilly Johansson; Gustaf Rystadius; [2022]
    Nyckelord :Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

    Sammanfattning : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. LÄS MER