Sökning: "E-commerce"

Visar resultat 31 - 35 av 1552 uppsatser innehållade ordet E-commerce.

  1. 31. Leveransalternativ inom E-handel : Vilka faktorer påverkar konsumenters val av leveransalternativ vid onlinehandel i Sverige?

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Kai Kouweik; Jaouad Mrika; [2023]
    Nyckelord :Last mile; e-commerce; home delivery; Buy-Online-Pickup-in-Store; self-collection services; Sista milen; e-handel; hemleverans; hämtning i butik; utlämningsställen;

    Sammanfattning : In recent years, the requirements for last mile deliveries have increased and therefore it has become important for e-commerce companies to offer their customers different delivery methods to meet their requirements. Because of these increasing demands and requirements, suppliers are given stronger reasons to evolve their delivery methods to achieve a balance between customer satisfaction and efficiency. LÄS MER

  3. 32. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  4. 33. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
    Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

  5. 34. Exploring AI in Swedish E-commerce: A Qualitative Study on Factors Influencing AI Implementation and its Challenges

    Kandidat-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Carl Tegnér; Axel Lidvall; [2023]
    Nyckelord :Artificial Intelligence AI ; Technology-Organization-Environment TOE Framework; AI Readiness Factors; E-commerce; Sweden.; Business and Economics;

    Sammanfattning : This thesis focuses on the adoption of AI within e-commerce in Sweden. A qualitative approach was adopted, interviewing professionals working in the e-commerce sector. Results were presented using the Technology-Organization-Environment (TOE) framework. LÄS MER

  7. 35. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christiane Haase; Nils Heimes; [2023]
    Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER