Sökning: "Handelshögskolan Stockholm svenska"

Visar resultat 21 - 25 av 132 uppsatser innehållade orden Handelshögskolan Stockholm svenska.

1. 21. Content Marketing - en kvantitativ fältstudie

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Raoul Bonnier; [2016]
   Nyckelord :Content Marketing; Native Advertising; Branded Content; Sponsored Content; Web Advertising;

   Sammanfattning : Abstract: Content advertising has a greater impact than traditional advertising on daily Swedish newspapers' webpages. The most significant difference for content marketing is noted in the free daily newspaper Metro, as compared to the subscription based Svenska Dagbladet. LÄS MER

3. 22. Make or Buy? - Talangutveckling i svenska elitfotbollsklubbar

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oskar Alktun; Freddie Jidling; [2016]
   Nyckelord :sport economics; talent management; institutional theory; football; commercialisation;

   Sammanfattning : In the past decades, the footballing industry has experienced a period of commercialisation and professionalization. Huge increases in club revenues, as well as fundamental changes in the rules regarding player transfers, has made the footballing labour market far more flexible than that of the wider labour market. LÄS MER

4. 23. Det etiska ledarskapets roll i kampen mot korruption - En studie om antikorruptionsarbete i den svenska banksektorn

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Amanda Löfgren; Linda Lundin; [2015]
   Nyckelord :Ethical leadership; Anti-corruption; Banking sector; Leadership;

   Sammanfattning : Despite Sweden's ranking as one of the least corrupt countries in the world, recent studies suggest that the prevalence of corruption in the private sector is growing, now approaching international levels. Over the past couple of years, Sweden has witnessed a growing number of scandals involving unethical behavior on the part of its corporate sector. LÄS MER

5. 24. Om New Economy Firms strukturella utveckling längs med livscykeln och dess implikationer på organisationernas entreprenörskap - En fallstudie av tre svenska New Economy Firms

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Jäxvik; Adam Freudenthal; [2015]
   Nyckelord :life cycle; New Economy Firms; NEFs; organizational structure; entrepreneurship;

   Sammanfattning : New Economy Firms (NEFs) are considered being important drivers of economic development and growth in Sweden. Also, entrepreneurship is a widely discussed topic that is considered being essential for firms that are making business in a fast moving landscape. Usually, the growth of companies is put in context of the life cycle. LÄS MER

7. 25. Chiafrön eller hallonbåtar? En studie av den svenska dagligvaruhandelns aktörers arbete kring hälsorelaterade frågor och hur det påverkar butiken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jacqueline Kraft; Sofia Sheremey; [2015]
   Nyckelord :social marketing; corporate social responsibility; health; retail marketing; consumer behaviour;

   Sammanfattning : The food industry has for some time been facing criticism for selling unhealthy foods. The problem in our society concerning nutrition is still growing although more and more people are interested in a healthy lifestyle. LÄS MER