Sökning: "Internal analysis marketing"

Visar resultat 1 - 5 av 153 uppsatser innehållade orden Internal analysis marketing.

  1. 1. Platsmarknadsföring på lokal nivå : En fallstudie av kommunerna i Värmland

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Julia Stadler; [2023]
    Nyckelord :place marketing; strategies; cooperation; unique selling points; USP; platsmarknadsföring; strategier; samverkan; unika konkurrensfördelar; USP;

    Sammanfattning : Konkurrensen mellan platser blir allt hårdare, därigenom har platsmarknadsföring fått en central roll. Det finns många strategier för platsmarknadsföring, denna studie antar ett kritiskt förhållningssätt till strategiers universella tillämplighet och argumenterar för att strategier måste anpassas till lokala förhållanden och en samhällskontext. LÄS MER

  3. 2. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ivelina Petkova; Sofia Rosin; [2023]
    Nyckelord :Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Sammanfattning : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. LÄS MER

  4. 3. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Oskar Andersson; Fredrik Lindblad; [2023]
    Nyckelord :Power Purchase Agreements; Sourcing; Industrial Company; Green Electricity; Renewable Energy; PPA; Power Purchase Agreement; Uppköp; Industriellt bolag; Grön elektricitet; Förnyelsebar energi; PPA;

    Sammanfattning : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). LÄS MER

  5. 4. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Emelie Rantatalo; Linda Jonsson; [2023]
    Nyckelord :corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Sammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER

  7. 5. Kan vi lita på ett Premium Fashion företags hållbarhetsarbete?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Sara Perlman; Filippa Waldenström Bjørn; [2023]
    Nyckelord :Keywords: Sustainability; Green Marketing; Legitimacy; Institutional Organisation; Corporate Social Responsibility; Certifications; Premium Fashion Company; Business and Economics;

    Sammanfattning : Translated title: Can We Trust a Premium Fashion Company's Sustainability Work?: A Qualitative Study on a Premium Fashion Company in Germany and How Their Sustainability Work Permeates Through the Whole Company. University/programme: Lund University, Service Management - Retail Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits Authors: Filippa Waldenström Bjørn and Sara Perlman Supervisor: Ola Thufvesson (Department of Service Management and Service Studies) Number of pages: 61 Purpose: The thesis aims to study and analyse a German Premium Fashion Company and its sustainability work, how they implement sustainability, and how its sustainability work permeates through the company. LÄS MER