Sökning: "Internationalization Knowledge"

Visar resultat 6 - 10 av 248 uppsatser innehållade orden Internationalization Knowledge.

1. 6. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Olli Autere; Jacob Sandnes; [2023]
   Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER

3. 7. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Lova Barthelson; My Persson; [2023]
   Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

   Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

4. 8. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

5. 9. Internationalization Strategies of African SMEs: The Role of Relational Governance of International Networks.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Sanji Gwendoline Mahmang; Henry Bwambale; [2023]
   Nyckelord :Relational Governance; SMEs; Africa; Internationalization; International Networks; Trust; Commitment; Embeddedness;

   Sammanfattning : The purpose of this study was to examine the role and benefits of relational governance of international networks on the internationalization of Small and Medium-sized Enterprises in Africa. It explored the strategies used by African SMEs to scout, manage, and maintain their relationship with international networks and how these benefited their businesses. LÄS MER

7. 10. Impact of social media on small and medium enterprises internationalization : Assessments of cases of tech companies in Sweden

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Aparna Bulegoda; Kalindu Fernando; [2023]
   Nyckelord :Social Media and internet; SMEs; Internationalization of SMEs; Internationalization barriers;

   Sammanfattning : The internationalization of small and medium enterprises (SMEs) has become vital as it enables them to enhance their business prospects and achieve organizational objectives. This is of utmost significance for the future growth of nations, regions, and the global economy, given the progressively significant role played by SMEs in contributing to economic development. LÄS MER