Sökning: "New Luxury"

Visar resultat 16 - 20 av 111 uppsatser innehållade orden New Luxury.

  1. 16. The value of detailed product information in credit risk prediction : A case study applied to Klarna’s Pay Later orders in Sweden

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Mimmi Andersson; Louise von Sydow Yllenius; [2022]
    Nyckelord :Credit Risk Management; Consumer Credit; BNPL; Credit Scoring; Alternative Data; Product Category; Product Type; Responsible Lending; e-commerce; Kreditriskbedömning; BNPL; konsumenkredit; alternativ data; produktkategori; produkttyp; hållbar kreditgivning; onlinehandel;

    Sammanfattning : In this study we propose to enhance the predictive power of a Buy Now, Pay Later (BNPL) consumer credit scorecard by leveraging detailed product information. The object of analys is in this study is Klarna Bank AB, which is the largest retail finance provider in Sweden. LÄS MER

  3. 17. Lyxens paradox : En kvalitativ studie om konsumenters ambivalenta förhållningssätt till lyxvarumärkens exponering på sociala medier

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Matilda Ringkvist; Victoria Olofsson; Malin Martinsson; [2022]
    Nyckelord :Luxury; Luxury Brands; Purchase motivation; Social Media; Brand Image; Exposure; Lyx; Lyxvarumärken; Köpmotivation; Social media; Varumärkesimage; Exponering;

    Sammanfattning : Användandet av sociala medier, som från början handlade om utbyte av information, har mynnat ut i en social närvaro. En social närvaro där man genom bilder, text och videos presenterar sig själv. Konsumenter kan numera obehindrat dela varumärkesrelaterat innehåll genom att till exempel visa nya inköp eller andra händelser av sitt liv. LÄS MER

  4. 18. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Daniella Sagun; [2022]
    Nyckelord :China; standardization; localization; international marketing; luxury brand;

    Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

  5. 19. Supporting Teachers’ Understanding of Young Learners’ EFL Learning through a Digital Dashboard : Design and Evaluation of a Teacher-facing Dashboard

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Gabriella Westman; [2022]
    Nyckelord :Teacher-facing Dashboards; User-centered design; Data Visualization;

    Sammanfattning : The benefits of being able to receive individualized guidance to support learning have been shown in various studies. However, most teachers are too pressured by time and budget constraints to be able to offer this. Thus, personalized learning has become a luxury that most teachers cannot provide. LÄS MER

  7. 20. Wild Things: A Collection of Handwoven Couture

    Master-uppsats, Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Författare :Luisa Recker; [2021-08-24]
    Nyckelord :Composite Garment Weaving; Weaving; Pattern Making; Tapestry; Making; Clothes; Fashion; Haute Couture; Design; Loom; Textile; Craft; Block Pattern; Geometry; Fully Fashioned; Zero Waste; Slow Fashion; Sustainability; Sensuality;

    Sammanfattning : In this work, a hand-woven fashion collection is designed. The aim is to create clothes that connect us with life and nature and make us feel that we are part of a vibrant surrounding. LÄS MER