Sökning: "New Luxury"

Visar resultat 21 - 25 av 111 uppsatser innehållade orden New Luxury.

  1. 21. Renting is the New Black?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Nyckelord :Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Sammanfattning : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. LÄS MER

  3. 22. "This is our Dynasty." : Hur rollkaraktärerna i såpoperan Dynastin har förändrats över tid med fokus på kön, genus, sexualitet, etnicitet och makt.

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Elina Lefvenhjelm; [2021]
    Nyckelord :Soap Opera; Dynasty; sex; gender; sexuality; etnicity; power; change.   ; Såpopera; dynastin; kön; genus; sexualitet; etnicitet; makt; förändring.;

    Sammanfattning : When the Soap Opera Dynasty first appeared in the 80´s it was not so popular as Dallas or Falcon Crest. But the aim of Dynasty was to do things more provocative. Thus, one character was homosexual, one was a “bitch”, and there was more focus on the females. The characters lived a luxury life with much drama, love, and expectations. LÄS MER

  4. 23. Vems historia ryms inom våra ramar? : En kvalitativ intervjustudie om hur verksamma historielärare ser på och arbetar med elevers mångfald av identiteter i skolan.

    Uppsats för yrkesexamina på avancerad nivå, Jönköping University/HLK, Ämnesforskning

    Författare :Martin Svensson; [2021]
    Nyckelord :qualitative interview study; national identity; Manuel Castells; teaching history; diversity of identity.;

    Sammanfattning : This essay is a qualitative interview study of how six upper secondary school history teachers view and work with students’ diversity of identities in teaching. The questions that the study sought to answer were how history teachers viewed and worked with students’ diversity of identities, as exemplified by specific assignments, along with their selection of teaching materials, and the impact of their own identity on their teaching. LÄS MER

  5. 24. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  7. 25. Prudential Value in the Luxury Industry - Prada or nada? A qualitative study of how wellbeing and meaningfulness met the luxury industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Lena Tandiang; Louisa Marie Frank; [2021]
    Nyckelord :prudential value; unconventional luxury; wellbeing; meaningfulness; value;

    Sammanfattning : The purpose of this study is to examine how prudential value manifests itself in a commercial luxury setting. Even though the concepts of luxury and value are substantially researched topics, there is no real consensus on their conceptualisation. LÄS MER