Sökning: "Online Advertisement"

Visar resultat 1 - 5 av 129 uppsatser innehållade orden Online Advertisement.

  1. 1. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Jonathan Ruus; [2023-03-17]
    Nyckelord :English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

    Sammanfattning : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. LÄS MER

  3. 2. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Ziyi Zhang; Yaxin Xue; [2023]
    Nyckelord :Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER

  4. 3. "Drömmen om storvinsten": En kvantitativ studie om attityder till spel om pengar och dess digitala marknadsföring

    Kandidat-uppsats, Lunds universitet/Rättssociologiska institutionen

    Författare :Philip Persson; [2023]
    Nyckelord :Attityder; Marknadsföring; Spelbolag; Spellagen; Social Sciences;

    Sammanfattning : Games regarding money can be seen as entertainment and a thrill in life. However, gambling can also lead to financial difficulties when it develops into an addiction. The Swedish National Board of Health and Welfare equates gambling addiction with other addictions such as alcohol and tobacco. LÄS MER

  5. 4. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Victor Massy; [2023]
    Nyckelord :Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

    Sammanfattning : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. LÄS MER

  7. 5. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    Kandidat-uppsats, Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Författare :Elsa Björklund; [2023]
    Nyckelord :Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Sammanfattning : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. LÄS MER