Sökning: "Organisational communication"

Visar resultat 16 - 20 av 331 uppsatser innehållade orden Organisational communication.

  1. 16. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Benjamin Farnworth; Edward Williams; [2023]
    Nyckelord :External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Sammanfattning : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. LÄS MER

  3. 17. Middle Ground, Major Impact: The Enabling Role of Middle Managers in Digital Transformation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Matteo Festa; Mathias Östlund; [2023]
    Nyckelord :Digital Transformation; Dynamic Capabilities; Competitive Advantage; Middle Managers; Skills and Mindsets;

    Sammanfattning : In the digital age, incumbent firms must evolve to stay competitive and face the disruption brought by technological change. Companies wishing to undertake this shift not only need to acquire new digital technologies, but significantly reshape their processes and their human resources. LÄS MER

  4. 18. The role of cultural differences in group formation in a public organisation’s work environment : A qualitative study based of the cleaning service industry in the public sector

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Magdalena Ir; [2023]
    Nyckelord :cultural differences; group formation; public organisation; work environment; management; kulturella skillnader; gruppbildning; offentlig organisation; arbetsmiljö; ledarskap;

    Sammanfattning : Abstract  Background   Demographic changes pose a challenge to the labour market as to how to wisely and effectively implement a diversity management policy. As the Statistics Sweden (n.d.) statistics for 2021 show, just over 90 000 people migrated to Sweden. LÄS MER

  5. 19. Communicating compliance : A qualitative research of safety information within blue collar industries in Sweden and Norway and an onboarding design proposal of a regulatory compliance app

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Karolina Meijer; [2023]
    Nyckelord :blue collar worker; construction industry; digital onboarding; re-design;

    Sammanfattning : Which solutions exist within the blue collar industries in Sweden and Norway today for conveying safety information to its employees? How may one re-design an understandable onboarding process to a digital app for Swedish-speaking blue collar workers? This study set out to research these questions, collaborating with Inphiz Technologies AB, a SaaS company in Stockholm, Sweden who has created a digital service to manage and automate legislative and regulatory compliance data in blue collar industries. The objective of the study was to answer the research questions and to create a design proposal for the users first steps into the Inphiz app through an onboarding process. LÄS MER

  7. 20. Defining Success: The PR Measurement Maze

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Thorell; Clara Bergström; [2023]
    Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER