Sökning: "Political campaigning"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden Political campaigning.

1. 1. “Gilla om du vill ha en valrörelse som handlar om sakfrågor istället för smutskastning” - En kvantitativ innehållsanalys om negativa kampanjer på politiska partiers Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Isabel Lindén; Elin Rasmusson; Cornelia Sahlin; [2023-03-10]
   Nyckelord :Instagram; politisk kommunikation; negativa kampanjer; framing; priming; personalisering;

   Sammanfattning : Executive summary The political strategic communication that involves mapping the opponent's weaknesses and aiming criticism towards the opponent can be found far back in time. How this criticism has been applied is something that has varied, but the phenomenon is often referred to as negative campaigning. LÄS MER

3. 2. FOREIGN WAR,LOCAL WIN? : The invasion of Ukraine through the lens of onlinepolitical campaigns in the Czech Republic

   Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Silvestr Horák; [2023]
   Nyckelord :Political campaigning; media domestication; online communication; Facebook; Twitter;

   Sammanfattning : In 2022, Russia started a full-scale invasion of Ukraine. This act had created turmoil outside of Ukraine’s border and politicians around the globe took this as a chance to promote themselves and their values. This thesis follows how was the war used in the Czech Republic during Senatorial, Municipal, and Presidential campaigns. LÄS MER

4. 3. Populism From Below : Mapping User-Centered Populist Content on TikTok

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Freja Ingelstam; [2023]
   Nyckelord :TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

   Sammanfattning : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. LÄS MER

5. 4. Five Decades of Negative Campaigning : Describing and Explaining the Use of Policy and Trait Attacks in Swedish Parliamentary Elections 1970-2022

   Master-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Melvin Hidesäter Bredell; [2023]
   Nyckelord :;

   Sammanfattning : In this thesis, I examine whether there has been an increase in negative campaigning and trait attacks in Sweden, and whether some of the drivers of negative campaigning found in the United States two-party system - that is, the factors that motivate parties or candidates to attack their opponent’s policies or character traits - are active likewise in the Swedish multi-party system. Based on the results of a quantitative content analysis of Swedish parliamentary election manifestos 1970-2022, I conclude that there has been no increase in negative campaigning and trait attacks in Sweden. LÄS MER

7. 5. Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Gummesson; Filip Ramdén; [2022]
   Nyckelord :strategic communication; political communication; engagement; Instagram; political communication on social media; negative campaigning; emotional campaigning; simplification; quantitative content analysis; party communication; Social Sciences;

   Sammanfattning : Engagemang på sociala medier inom politisk kommunikation är ett aktuellt forskningsområde för strategisk kommunikation. I det digitala samhället finns det starka incitament för partier att skapa ett högt engagemang på sociala medier för att nå ut med sina politiska budskap. LÄS MER