Sökning: "Sofia Rudell"

Hittade 2 uppsatser innehållade orden Sofia Rudell.

1. 1. The dimensions of ethical consumption: A qualitative study of how consumers construct their identity through consumption of ecological food in Sweden

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Karoline Bergseng; Sofia Rudell; [2015]
   Nyckelord :Social Sciences; Cultural Sciences;

   Sammanfattning : .... LÄS MER

3. 2. Branding Sri Lanka : A case study

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Gabriella Eriksson; Sofia Rudell; [2013]
   Nyckelord :place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Sammanfattning : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. LÄS MER