Sökning: "Touchpoints"
Visar resultat 31 - 35 av 67 uppsatser innehållade ordet Touchpoints.
31. What is in a physical store?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). LÄS MER
32. Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry. LÄS MER
33. The high involvement customer journey: A study on customer motivations for touchpoint choice
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. LÄS MER
34. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding. Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. LÄS MER
35. Två perspektiv av incitament respektive barriärer till en svensk textilproduktion
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Sveriges tillverkningsindustri av kläder är inte vad den en gång har varit. I mitten av 1900-talet producerades miljontals plagg varje år i Sverige. LÄS MER