Sökning: "Touchpoints"

Visar resultat 26 - 30 av 67 uppsatser innehållade ordet Touchpoints.

  1. 26. Covid-19 pandemins påverkan på kundupplevelsehantering : En studie inom svensk hemelektronik

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :David Berkowicz; Filip Lindgren; [2021]
    Nyckelord :Customer experience management; Pandemic; Covid-19; Consumer electronics; E-commerce; Physical store; Click-and-collect; In-store pick-up; Curbside delivery; Live shopping; Video shopping; Kundupplevelsehantering; Pandemi; Covid-19; hemelektronik; E-handel; Fysisk butik; Click-and-collect; Hämta i butik; Hämta utanför butik; Liveshopping; Videoshopping;

    Sammanfattning : Denna studie är en undersökning om hur Covid-19 pandemin har förändrat kundupplevelsehantering för svensk hemelektronikhandel. Vidare undersöks hur svenska hemelektronikföretag och konsumenter svarat och agerat på dessa förändringar. Forskningen har använt triangulerande datainsamlingsmetoder. LÄS MER

  3. 27. Designing a New Warehouse to Improve Space Utilization and Handling Efficiency: A Case Study of a Production Warehouse

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Erik Ramström; Emil Niklasson; [2021]
    Nyckelord :Warehousing; warehouse design; production warehouse; contextual factors; space utilization; Technology and Engineering;

    Sammanfattning : Title: Designing a new warehouse to improve space utilization and handling efficiency: A case study of a production warehouse Authors: Emil Niklasson, Erik Ramström Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: The focus on warehousing has grown in the industry during the 21st century to increase the competitive advantage of companies. Despite this, the development of the coil warehouse at Alfa Laval has received little focus during the last decades. LÄS MER

  4. 28. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Nyckelord :Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Sammanfattning : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. LÄS MER

  5. 29. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Nyckelord :Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Sammanfattning : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. LÄS MER

  7. 30. Customer Experience and its Implication for Value Creation within the Night-Time Economy

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Eric Lewerentz; [2021]
    Nyckelord :Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

    Sammanfattning : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. LÄS MER