Sökning: "bank identity"

Visar resultat 16 - 20 av 39 uppsatser innehållade orden bank identity.

  1. 16. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Rocío Martínez Climent; [2019]
    Nyckelord :local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Sammanfattning : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. LÄS MER

  3. 17. Reuniting IT Development (Dev) and Operations (Ops): A study on the merger of two opposite organizational logics in the self-organizing era, from an identity perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annemoon Borst; Henriette Seeck; [2018]
    Nyckelord :Organizational Change; Identity; Group Identity; Organizational Identity; Employee Identity; Identity Regulation; Merging Teams; Team Transition; Organizational Control; Agile; DevOps; Management Fashion; Business and Economics; Technology and Engineering;

    Sammanfattning : Agile working methods gain in popularity among practitioners within the IT (Information Technology) industry and beyond, as a result of the revival of the self-organizing team as a mode for organizing work in contemporary organizations. The talk of DevOps, as an agile method which merges opposite organizational logics, IT Development (Dev) and IT Operations (Ops), into a self-organizing team, has arisen as a management fashion. LÄS MER

  4. 18. Disassembling the Elephant Translating Agile Project Management into a Banking Context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Rosengren; Linnéa Windahl Strömblad; [2017-07-05]
    Nyckelord :Agile Project Management; Banking; Identity; Imitation; Translation theory;

    Sammanfattning : This paper investigates the concept of Agile project management (APM) within the Swedish banking context. In order to explore how the idea of APM has travelled to and become translated in practice, the study draws upon interview data collected in a Swedish bank currently undergoing transformation as a result of changes in the Swedish banking market. LÄS MER

  5. 19. Ledarskap och Personligt Varumärke : En kvalitativ studie om hur det personliga varumärket påverkar ledarskapet inom banksektorn

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Johan Birgersson; Linus Larsson; [2017]
    Nyckelord :Leadership; personal branding; affect; banking sector; Ledarskap; personligt varumärke; påverkan; banksektorn;

    Sammanfattning : Ever since the concept of the personal brand had been coined, observations and surveys of it have become more interesting since it has been proven to have positive effects for leadership and the organization. Since bank employees are responsible for doing business directly to thebank's customers, they are considered to be the organization's most important resource. LÄS MER

  7. 20. Relationen mellan ägarstruktur, agentkostnad och risk i EU-länders banker

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Danial Ahmed; Erik Oldehed; [2016]
    Nyckelord :Ownership concentration; agency cost; bank risk; agency theory; ownership structure; owner identity; Ägarkoncentrationer; agentkostnader; bankrisk; agentteori; ägarstruktur; ägaridentitet;

    Sammanfattning : Tidigare finanskriser har resulterat i ett större fokus på bankers risktagande. Kriserna har påvisat hur bankers kris kan få förödande effekt på den globala marknaden vilket har föranlett olika konsekvenser (bland annat i form av nya regelverk) för att hantera bankers tendens mot ett för högt risktagande. LÄS MER