Sökning: "branding model"
Visar resultat 1 - 5 av 308 uppsatser innehållade orden branding model.
1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER
2. ATTRAHERA OCH BEHÅLLA REKRYTERARE - En kvantitativ undersökning inom rekryteringsbranschen om vad medarbetare uppskattar hos arbetsgivare
Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskapSammanfattning : This study aims to investigate which employer value propositions, EVPs, are valued most highly by employees in the recruitment industry. The study's purpose is further extended to examine whether generational differences can be observed in the evaluation of EVPs. A quantitative approach with a questionnaire survey was used. LÄS MER
3. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. LÄS MER
4. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER
5. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden
Kandidat-uppsats, Jönköping UniversitySammanfattning : Background: Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER